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TikTok aims to help brands adopt the latest trends. Tiktok adds a new “Business Creativity Hub” which is now available to business accounts within the app. As Tiktok explained, “From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content…

Facebook has released a new research paper that outlines a new approach that offers the opportunity to basically offer campaign budget optimization across multiple platforms from a single ad campaign. The new process aims to optimize advertising costs on a variety of applications from a single budget stream, offering more simplified…

Syringes are seen in front of displayed Biontech and Pfizer logos in this illustration taken November 10, 2020. — Reuters/File- Pfizer says shot 100% effective in preventing illness among trial participants in South Africa. - The new overall efficacy rate of 91.3% is lower than the 95% originally reported in November. …

Twitter users now able to see animated emojis and GIFs Twitter users now able to see animated emojis and GIFs to their Fleets, providing an additional visual element to the option. After testing them with users in Japan in the first place, Twitter is bringing mobile stickers for fleets to all…